so, while i was washing my long, luscious, locks in the shower this morning, I looked at the shampoo bottle.
It said something like
5 times more shiny, 5 times more manageable, …
So I wondered what the scientific definition of manageable is.
What units do you measure it in? Maybe via frustration, which is measured in swears per minute.
Anyway, this lead me to do some googling and it turns out that there are two types of scientists that work for the hair companies and that they’re constantly at war with each other, vying for supremacy and public recognition of their skills.
- The struck-off-the-register bio-chemists.
They mostly went through varsity on bursaries because they were all top of their classes, some even went on and got fifteen minutes of fame through their PhD’s.
But, they got cocky and they got greedy. They started doing unlicensed experiments down dark alleys and they got caught.
Now they are reduced to doing tests, in grubby second-hand lab coats, on the silkyness and shinyness of hair. They are unhappy.
- The beautician scientists
After the hard graft of a course to qualify as a Nail Technician and three months hard service at salons around the suburb, they found their dream jobs testing hair.
They practise pseudo-science that the management love¹ and that the bio-chemists hate².
“Mary, does your hair feel stronger today?”
“Um, yeah.”
“How much stronger?”
“Um, lots.”
“Yeah, but how much lots?”
“Um… five times”
And that’s how it happens.
1 - because they can’t back up their claims with data
2 - because they can’t back up their claims with data